Venture Capital Firms in South Africa Driving Change Through Impact Investing

In recent years, a new approach to investing has been gaining significant traction by venture capital firms in South Africa – impact investing. This innovative investment strategy goes beyond traditional financial considerations and aims to generate measurable, positive social and environmental impact alongside financial returns. In the South African context, a country with a history of social and economic disparities, impact investing has emerged as a powerful tool for driving social change. One of the key mechanisms through which impact investing is making waves in South Africa is venture capital. This article delves into the concept of impact investing within the South African landscape and explores how venture capital is facilitating the growth of businesses that create both financial gains and meaningful societal transformations.

venture capital firms in south africa

Understanding Impact Investing

Impact investing is a philosophy that seeks to align capital with causes that are important to investors, while simultaneously driving financial gains according to the Global Impact Investment Network. The central tenet of impact investing is to support ventures that not only demonstrate strong growth potential but also contribute to the betterment of society and the environment. Unlike traditional philanthropy, impact investing focuses on generating sustainable, measurable outcomes that tackle systemic issues such as poverty, inequality, climate change, and more.

The South African Context

When Ben Botes, the Group Managing Director of  the Caban Group recently spoke at the African Impact Summit, the momentum of Impact Investing in the South African Venture capital space was clear. South Africa boasts a rich tapestry of cultures and a complex history that has shaped its economic and social landscape. While it is the continent’s most industrialized nation, it continues to grapple with deeply rooted inequalities, high unemployment rates, and pressing environmental challenges. Impact investing in South Africa is thus seen as a way to address these systemic issues while promoting economic growth and transformation.

The principles of impact investing align closely with the country’s developmental objectives. South Africa’s National Development Plan (NDP) envisions a society where growth is inclusive and prosperity is shared among all citizens. Impact investing becomes a vehicle to realize this vision by directing capital toward businesses that actively contribute to social progress, job creation, and sustainable development.

The Role of Venture Capital Firms in South Africa

Venture capital (VC) plays a pivotal role in the impact investing ecosystem. VC firms invest in early-stage startups and small businesses with high growth potential. By providing capital and mentorship, these firms help startups scale their operations and bring innovative products and services to market. In the context of impact investing, venture capital takes on an additional dimension by focusing on enterprises that generate positive societal impact alongside financial success.

Key Ways Venture Capital Drives Impact in South Africa

  • Innovation: Venture capital infuses startups with the resources needed to innovate and develop groundbreaking solutions to pressing social and environmental challenges. This can range from renewable energy technologies to healthcare innovations that address accessibility and affordability.
  • Job Creation: Small and medium-sized enterprises (SMEs) are significant contributors to job creation. By investing in startups and SMEs, venture capital firms foster employment opportunities, particularly in underserved communities.
  • Inclusive Growth: Impact-focused venture capital can help bridge the economic divide by supporting businesses that cater to marginalized communities, including women, youth, and people from disadvantaged backgrounds.
  • Ecosystem Development: Venture capital investments stimulate the growth of entrepreneurial ecosystems. As startups thrive, they attract additional investment, mentorship, and expertise, leading to a more vibrant and interconnected business environment.
  • Sustainable Practices: Impact-driven VC firms often prioritize businesses that adopt environmentally sustainable practices, thereby contributing to South Africa’s efforts to combat climate change and promote responsible resource management.

Challenges and the Path Forward

While impact investing through venture capital presents tremendous opportunities, it also faces challenges. Measuring impact and ensuring that social and environmental objectives are met alongside financial returns can be complex. Additionally, investors may grapple with finding suitable investment opportunities that align with their values and financial expectations.

To address these challenges, collaboration between investors, governments, non-profit organizations, and entrepreneurs is crucial. Impact measurement frameworks need to be standardized to provide investors with clear metrics for evaluating success. Furthermore, fostering a culture of impact investing requires education and awareness campaigns to highlight the benefits of this approach to a broader audience.

The Synergy Between Venture Capital Firms in South Africa and Impact Investing: A Match Made in Heaven

The marriage of venture capital and impact investing is nothing short of a match made in heaven. Both concepts, while distinct in their objectives, share fundamental principles that amplify each other’s potential and create a synergy that drives positive change in South Africa and beyond.

1. Risk-Taking and Innovation
At the heart of venture capital lies a willingness to take risks on early-stage ventures with unproven business models and untested products. This risk-taking mentality aligns seamlessly with the spirit of impact investing, where investors are not only seeking financial returns but also striving to make a tangible difference in society. Impact-driven ventures often require innovation to address complex challenges, and venture capital provides the resources needed to transform innovative ideas into reality.

2. Long-Term Vision
Both venture capital and impact investing require a long-term perspective. Traditional venture capital investments are known for their patience in waiting for startups to scale and mature before realizing substantial returns. Similarly, impact investing’s focus on generating sustainable, lasting change necessitates an extended commitment to projects that may not yield immediate financial gains but have the potential for profound social and environmental impact over time.

3. Entrepreneurial Ecosystem Building
Venture capital is renowned for its role in nurturing entrepreneurial ecosystems. By providing not only financial capital but also mentorship, guidance, and access to networks, venture capitalists contribute to the growth and sustainability of startups. Impact investing extends this ecosystem-building philosophy by channeling resources into ventures that often serve underserved communities and promote economic inclusivity. This dual commitment bolsters the development of a more robust and diverse business environment.

4. Alignment of Values
Impact investing’s success hinges on a strong alignment of values between investors and the businesses they support. Venture capitalists often select startups based on the potential for innovation, growth, and profitability. When the lens of impact is added to this equation, the selection process also considers the venture’s social and environmental mission. This alignment fosters a deeper connection between investors and entrepreneurs, leading to more meaningful collaborations that transcend financial transactions.

5. Measurement and Accountability
Both venture capital and impact investing emphasize measurement and accountability. In venture capital, performance metrics are closely monitored to evaluate the success of investments. Impact investing extends this practice by introducing impact metrics that track progress toward social and environmental goals. The combination of financial and impact metrics ensures a comprehensive assessment of a venture’s performance, holding it accountable for both financial returns and societal outcomes.

6. Amplifying Impact
Venture capital’s ability to scale startups aligns perfectly with the aspirations of impact investing. Startups that receive venture capital investment can rapidly expand their operations, reach more customers, and create larger ripples of positive change. Impact-driven ventures can therefore achieve a broader and deeper impact on society by leveraging the resources and expertise provided by venture capitalists.

7. Mainstreaming Impact
The partnership between venture capital and impact investing has the potential to mainstream the concept of social and environmental responsibility in the business world. As impact-focused ventures gain recognition and success, they pave the way for other businesses to integrate impact into their models. This cultural shift has the power to reshape how entrepreneurs and investors perceive their roles in driving sustainable and inclusive growth.

Venture capital and impact investing are not just complementary; they are two sides of the same coin, united by a shared commitment to creating positive change. Their synergy propels innovation, supports underserved communities, and fosters an ecosystem where financial prosperity and societal well-being are intertwined. As South Africa embraces this potent combination, the future shines bright with possibilities for transformation, growth, and a more equitable and sustainable society.

The Surge of Impact Investing in South African Venture Capital Firms: Drivers and Incentives

In recent times, a remarkable shift has unfolded within the realm of South African venture capital firms. More and more of these firms are redirecting their attention towards impact investing, signifying a profound change in the criteria guiding investment decisions. This shift is prompted by a multitude of factors, all of which highlight the growing awareness of the potential for merging financial returns with substantial societal and environmental benefits.

impact investing and venture capital firms in South Africa

1. Addressing Urgent Challenges
South Africa confronts a multitude of pressing challenges, ranging from stark inequality to pervasive unemployment and ecological degradation. Venture capital firms operating within the country are acutely attuned to these challenges and are leveraging their investments to actively tackle them. Impact investing offers them an avenue to be active contributors to solutions by supporting enterprises that offer novel approaches to deeply rooted issues.

2. Millennial Demands and ESG Focus
A substantial driving force behind the surge in impact investing is the changing demographic landscape of investors. Millennials and the younger cohort are increasingly attuned to the societal and environmental impacts of their investments. They are seeking investment avenues that align with their values, placing a premium on purpose alongside profits. This growing demand has compelled South African venture capital firms to pivot towards strategies centered on impact, a pivot aimed at attracting and retaining this socially conscious segment of investors.

3. Altered Risk Perceptions
Historically, impact investing might have been perceived as riskier due to the complexities surrounding impact measurement and its harmonization with financial gains. However, as tools for measuring impact and reporting standards continue to evolve, venture capital firms are gaining a heightened sense of confidence in the viability of impact-focused investments. This alteration in the perception of risk is encouraging more and more firms to delve into the realm of impact investing.

4. Government and Regulatory Backing
South African governments and regulatory bodies are progressively acknowledging the potential of impact investing to drive tangible change. Supportive policies, tax incentives, and initiatives fostering social entrepreneurship and innovation have collectively fostered an environment conducive to the flourishing of impact-driven ventures. Venture capital firms within South Africa, recognizing the alignment between their objectives and government priorities, are seizing this opportunity to contribute positively to these initiatives.

5. Access to Untapped Markets
Numerous impact-driven ventures set their sights on underserved markets and marginalized communities often overlooked by mainstream enterprises. Venture capital firms, through investments in these ventures, gain access to untapped markets brimming with remarkable growth potential. This duality of financial gains and social impact serves as a compelling incentive for South African venture capital firms to wholeheartedly embrace the realm of impact investing.

6. Reputation and Distinctiveness
South African venture capital firms are realizing that integrating impact investing into their core strategies can set them apart within the crowded investment landscape. Those that commit to this path build a reputation as active agents of positive change, drawing entrepreneurs who share their values and investors who seek both financial returns and a sense of purpose.

7. Fostering Innovation
Many impact-focused ventures require innovative approaches to tackle intricate challenges. Venture capital firms, known for their propensity for innovation, recognize the potential of these ventures to disrupt industries and create fresh markets. This congruence between innovation and impact amplifies the allure of impact investing within the sphere of South African venture capital firms.

The Role of Non-profit Companies in South African Impact Investing

In the landscape of impact investing and venture capital firms in South Africa, Nonprofit Companies (NPCs) emerge as key players driving positive social change. NPCs, also known as nonprofit organizations or companies without a profit distribution mandate, are gaining prominence for their unique ability to merge business strategies with social impact objectives. Their presence within the impact investing ecosystem adds an extra layer of depth and diversity to the pursuit of financial returns coupled with meaningful societal transformations.

1. Hybrid Approach to Social Change
NPCs adopt a hybrid approach by marrying elements of traditional nonprofit organizations with those of for-profit businesses. This enables them to leverage market-driven strategies to address social and environmental challenges, while also generating revenue to sustain their initiatives. In the context of venture capital and impact investing, NPCs can create opportunities for investors to align their financial goals with social causes, offering a different avenue for impactful investment.

2. Bridge to Underserved Communities
A significant advantage NPCs offer is their deep engagement with underserved communities. These organizations often operate on the ground, working closely with local populations to identify needs, design tailored solutions, and ensure the sustainability of their initiatives. Venture capital firms in South Africa recognize the potential of NPCs as intermediaries that facilitate investments in businesses specifically targeting marginalized and vulnerable populations, thereby amplifying the impact of their investments.

3. Social Innovation and Experimentation
NPCs tend to be at the forefront of social innovation and experimentation. By combining the flexibility of business approaches with a social mission, they can pioneer innovative solutions that address societal challenges in novel ways. South African venture capital firms seeking to invest in ventures with transformative potential are drawn to NPCs that display a strong commitment to innovation in both business and impact strategies.

4. Measuring and Reporting Impact
One of the challenges in impact investing lies in measuring and reporting the achieved impact accurately. NPCs often focus on outcomes that directly align with their social missions, making them well-equipped to track and demonstrate the positive effects of their activities. This clarity in impact measurement aligns with the expectations of venture capital firms seeking tangible evidence of both financial returns and social value.

Social Value International, a pioneering organization in the field of impact measurement, plays a pivotal role in shaping how impact investing is understood and evaluated. With a global presence, Social Value International provides frameworks, standards, and guidance for measuring and managing social, environmental, and economic value. Through its initiatives, including the Social Value Principles and the Social Return on Investment (SROI) methodology, the organization empowers impact investors, including venture capital firms, to effectively quantify and communicate the positive changes their investments bring about. By promoting transparency, consistency, and accountability in impact measurement, Social Value International contributes to building a more robust and credible impact investing ecosystem.

5. Collaborative Ecosystem Building
NPCs often foster collaborative ecosystems that bring together diverse stakeholders, including government agencies, private enterprises, and communities. This approach resonates with the collaborative nature of impact investing, where partnerships and shared resources amplify the potential for meaningful change. Venture capital firms in South Africa can tap into these collaborative networks to identify investment opportunities and contribute to more comprehensive and sustainable solutions.

6. Catalysts for Policy Advocacy
Given their direct involvement in addressing social issues, NPCs frequently become advocates for policy changes that can enhance their impact. South African venture capital firms engaged in impact investing can work in tandem with NPCs to advocate for regulatory reforms that foster a more conducive environment for impact-driven businesses. This advocacy role underscores the alignment between NPCs’ missions and the broader systemic changes sought through impact investing.

The upward trajectory of venture capital firms in South Africa embracing impact investing, underscores a more comprehensive recognition of the harmonious relationship between financial gains and societal impact. As challenges become increasingly urgent and investor expectations evolve, venture capital firms within South Africa are reshaping their strategies to align with the dynamic needs of a changing world. This transformation is set to redefine the investment landscape in South Africa, fostering a future where venture capital serves not only as a conduit for financial growth but as a catalyst for profound societal and environmental transformation.

Impact investing has taken root in South Africa’s venture capital landscape as a catalyst for meaningful societal change. Through the judicious allocation of capital to businesses that address pressing challenges, venture capital firms are proving that financial returns and positive social and environmental outcomes can coexist. As South Africa continues its journey toward economic growth, inclusivity, and sustainability, impact investing will undoubtedly play a pivotal role in shaping the country’s future. By embracing this innovative approach, investors can not only generate profits but also leave a lasting legacy of positive transformation for generations to come.

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Matthew Musgrove

Matthew Musgrove

Matthew is an entrepreneur and business Advisor with a passion for change management and social empowerment. With a background in business accounting and advisory, as well clinical research project management, he strives to find strategic and sustainable solutions to business problems.



Mark Van Hoff comes from background of technical & production planning, budgeting & scheduling of major live events. As the first production co-ordinator at M-NET for Outside Broadcasts, Mark has managed major local and international productions including Miss South Africa, Miss World, multiple music events and major sports events, including the PnP Cycling Tour.​Mark co-founded Van-Man Productions in 1994, Page to Picture in 2000 and Move Media Networks in 2007. All three companies have achieved domestic success and have been well-regarded in the South African production industry.



Oluwaseun Adewuyi who is the Group Chief Finance Officer (CFO) at Caban, is a Certified Chartered Accountant, with Fellowship status at both the ACCA as well as the Institute of Public Finance and Accountancy, a UK Based industry body with a specific focus on the management of charities, not-for-profit organisations and NGOs.. Oluwaseun comes with strong business acumen and 20+ years of progressive experience in finance and operations management within well-reputed and high growth organisations Including Next Plc and Royal Mail. He has been heavily involved in impact investment across Sub-Saharan Africa and has been instrumental in the creation of a series of community schools in West Africa. Throughout his career, he oversaw a broad range of operations, including Business Strategy and Business Reorganisation, summarising the organisation’s financial status, and coordinating the preparation of tactical plans, financial forecasts, and budgets. Adept at developing and implementing effective internal control framework to maintain sound financial accountability.

tim scholtz


Tim Scholtz, who's is the Chief Operating Officer (COO) at Caban Investments, is experienced in implementing corporate governance guidelines, formulating risk management structures, process and cost optimization. Tim has a strong corporate background, having worked as COO at the South African Tourism board, was COO at the Nelson Mandela foundation and as a internal audit manager at Arthur Anderson earlier in his career.

Ben Botes


Ben Botes is Entrepreneur, VC, co-Founder, Author and Academic with a strong social conscience. Ben Involved with early stage and growth firms for the past 20 years and has been Co-founder of 9 separate businesses across Africa. Ben has directly and indirectly been involved in impact investment and the support of charities and non profits for the last 30 years. Ben is a regular speaker at the African Investment Conference in London and has been featured in Wall Street for Europe, The Guardian Small Business, BBC, the Mail and Guardian in the UK and BizCommunity, Channel 3 TV, Investors Weekly, The Cape Times, Radio 702 with John Robbie and Good Hope FM in South Africa

Dave Romero


Dave Romero is a venture capitalist and entrepreneur with a passion for making an impact. A qualified Professional Accountant, Dave has been a director in multiple financial institutions and was once the youngest Chairman on the JSE, in addition to being listed as one of Business Times’ Top 100 companies and the 40th fastest-growing company in South Africa. Dave is a core founder of the Caban Group, which aims to provide a comprehensive service offering to small businesses in return for equity. With a passion for nurturing entrepreneurs, Dave can often be found outside of the boardroom – offering advice, creating innovative funding solutions and building communities through sustainable practices.



Dr Ruben Richards is a truly inspirational South African leader. Through his peace-building seminars for criminal gangs, Dr Ruben has facilitated the longest ceasefire in the history of gang warfare on the Cape Flats. In addition to being Chairman & Founder of the non-profit Ruben Richards Foundation, Dr Ruben is an ordained cleric, company director, non-executive Chairman of Visual International Limited and was once the Deputy Director-General of the now-disbanded Scorpions.