Growth Capital South Africa: 5 Questions to Ask Before Approaching Venture Capital Firms

The demand for growth capital South Africa is expected to experience continuous expansion in demand as a result of the country’s flourishing start-up ecosystem. However, in order to successfully secure money from venture capital, you will need to carefully prepare yourself and have a clear understanding of both your company and the investing landscape. Asking yourself (and your team) some important questions is an important step to take before beginning the process of fundraising for your organisation.

The Purpose of Growth Capital South Africa?

The purpose of growth capital in South Africa is to provide existing firms with validated business models and a distinct route to profitability so that they can expand their operations. It is not the same as early-stage venture capital, which typically finances businesses when they are still in their infant stages. Entrepreneurs that are interested in investing in growth capital are looking for companies that have the potential to scale quickly and generate big returns.

Here are five questions that can help you navigate the journey of venture capital.

1. Growth Capital South Africa: Is Your Company Really Prepared to Receive Venture Capital to Fuel Your Growth?

It is important to do an honest assessment of whether or not your company is actually equipped for investment from venture capital before beginning the process of fundraising. Do you have a business model that is scalable and has a solid track record of growth that can be demonstrated? Are the members of your team able to deal with the stresses that come with rapid expansion? Have you identified a market opportunity that is significantly huge and can be addressed?

2. What is your plan for increased growth?

Those that invest in growth capital in South Africa are looking for a growth strategy that is both transparent and attractive. What are your plans for utilising the funding to speed up the growth of your business? Can you tell me about the key performance indicators (KPIs) that you use to evaluate your success? Having a growth strategy that is clearly outlined not only displays that you have a solid understanding of your company and the market, but it also inspires confidence in prospective investors.

3. Growth Capital South Africa: Which Type of Investor Is More Appropriate for You?

There is a wide range of differences between venture capital firms. On the other hand, some may have different investment philosophies or principles, while others may specialise in particular industries or stages of growth. It is important to conduct research in order to locate companies that are compatible with your business model, industry, and expansion stage. It is important to take into consideration their track record, investment portfolio, and reputation in the market.

4. What do you think the value is?

During the process of fundraising, one of the most important steps is to determine the valuation of your firm. The quantity of equity that you will be required to give up in exchange for finance is impacted by this factor. You should seek the advice of financial consultants or valuation experts in order to arrive at a valuation that is both reasonable and defendable, and that accurately reflects the growth potential and market position of your company.

5. Do You Have the Capacity to Perform Due Diligence?

When considering whether or not to invest in a startup, venture capital firms perform exhaustive research and analysis. In order to accomplish this, a comprehensive review of your team, operations, legal documents, and financial details is required. You should be ready to respond to challenging queries and present information that is specific. Establishing confidence with prospective investors and streamlining the process will be accomplished by ensuring that your documentation is in order and that you are transparent.

Understanding the South African Growth Capital Landscape and How to Navigate It

 There is a wide range of options available to firms that are ambitious in South Africa. When you ask yourself these important questions at the beginning of the process, you may put yourself on the proper track to obtain the appropriate funds from the appropriate partners in order to fuel the next phase of your growth. In order to have a successful trip in the process of obtaining venture capital, it is important to remember that extensive preparation and a clear grasp of your goals are essential.

When to Start Your Search for Growth Capital in South Africa?

When it comes to venture capital, timing is everything, and it is essential for the success of your company to be aware of when it is appropriate to seek growth capital resources. As a result of the fact that the appropriate period can change depending on your industry, growth trajectory, and financial requirements, there is no solution that is universally applicable. On the other hand, there are a number of critical factors that can assist you in determining when your company is ready to receive expansion funding.

A Clear Business Model and Traction: Having a business model that has been shown to be successful and provides evidence of traction is one of the most important criteria. Having reached this point indicates that you have progressed past the stage of conception and now have a product or service that is generating revenue and gaining popularity in the market. It is important for investors to realise that your company is not only profitable but also has the ability to grow.

Clear Growth Strategy: Before you go out and look for growth capital, you need to have a well-defined plan for how you will use the funds to speed up your growth. Outlining your target market, expansion objectives, marketing methods, and financial estimates are all included in this step. With a well-defined growth strategy, you can demonstrate to potential investors that you are well-prepared and instill trust in them.

Needs for Capital When a company’s own resources are insufficient to fulfil its ambitious expansion objectives, growth capital is often sought for. This is because growth capital is typically seeking to exceed internal resources. It’s possible that you need to increase the size of your staff, commit more resources to marketing, introduce new products, or explore new markets. It is possible that it is time to look for funding from outside sources if your growth goals are greater than the financial resources you now possess.

Investors are more willing to fund businesses that have a strong financial track record and a healthy growth trajectory. Therefore, financial health and performance are important factors to consider. While this does not necessarily imply that you need to be profitable, it does mean that you should have a strong cash flow and a clear route to becoming profitable. Make sure that your financial statements and predictions are prepared so that you can demonstrate your financial health and potential for growth.

Market Timing: The landscape of venture capital is heavily influenced by the timing of venture capital investments. Making sure you are up to date on the latest market trends and investor mood is really necessary. If your sector is going through a period of tremendous growth or disruption, investors might be more ready to put their money into your business. In the opposite direction, when the economy is in a downturn, investors could be more cautious.

Conduct an analysis of your competitive landscape and assess whether or not you require expansion capital in order to maintain your position at the forefront of the industry. If your rivals are raising capital and developing at a rapid pace, it is possible that you will need to do the same in order to keep your current market share with them.

Preparedness for Due Diligence: The process of doing due diligence is extremely demanding when it comes to venture capital investment. Before addressing potential investors, you should make certain that your financials are in order, that your legal documents are up to date, and that your team is ready to answer specific questions regarding your company.

When is Growth Not a Good Option?

There are times when your company might not be ready for expansion financing, and it is equally crucial to recognise those times. Before looking for capital from outside sources, it is a good idea to concentrate on constructing a more solid foundation, especially if your company model has not yet been established, your team does not have sufficient expertise, or your financial performance is not robust.

It is possible to decide the best moment to look for growth capital in South Africa if you give careful consideration to the aforementioned elements. Keep in mind that being prepared is just as important as being on time. It is possible to improve your chances of receiving the investment you require to drive the growth and impact of your company if you have a sound business plan, a compelling growth strategy, and a deep awareness of the landscape of venture capital.

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Matthew Musgrove

Matthew Musgrove

Matthew is an entrepreneur and business Advisor with a passion for change management and social empowerment. With a background in business accounting and advisory, as well clinical research project management, he strives to find strategic and sustainable solutions to business problems.



Mark Van Hoff comes from background of technical & production planning, budgeting & scheduling of major live events. As the first production co-ordinator at M-NET for Outside Broadcasts, Mark has managed major local and international productions including Miss South Africa, Miss World, multiple music events and major sports events, including the PnP Cycling Tour.​Mark co-founded Van-Man Productions in 1994, Page to Picture in 2000 and Move Media Networks in 2007. All three companies have achieved domestic success and have been well-regarded in the South African production industry.



Oluwaseun Adewuyi who is the Group Chief Finance Officer (CFO) at Caban, is a Certified Chartered Accountant, with Fellowship status at both the ACCA as well as the Institute of Public Finance and Accountancy, a UK Based industry body with a specific focus on the management of charities, not-for-profit organisations and NGOs.. Oluwaseun comes with strong business acumen and 20+ years of progressive experience in finance and operations management within well-reputed and high growth organisations Including Next Plc and Royal Mail. He has been heavily involved in impact investment across Sub-Saharan Africa and has been instrumental in the creation of a series of community schools in West Africa. Throughout his career, he oversaw a broad range of operations, including Business Strategy and Business Reorganisation, summarising the organisation’s financial status, and coordinating the preparation of tactical plans, financial forecasts, and budgets. Adept at developing and implementing effective internal control framework to maintain sound financial accountability.

tim scholtz


Tim Scholtz, who's is the Chief Operating Officer (COO) at Caban Investments, is experienced in implementing corporate governance guidelines, formulating risk management structures, process and cost optimization. Tim has a strong corporate background, having worked as COO at the South African Tourism board, was COO at the Nelson Mandela foundation and as a internal audit manager at Arthur Anderson earlier in his career.

Ben Botes


Ben Botes is Entrepreneur, VC, co-Founder, Author and Academic with a strong social conscience. Ben Involved with early stage and growth firms for the past 20 years and has been Co-founder of 9 separate businesses across Africa. Ben has directly and indirectly been involved in impact investment and the support of charities and non profits for the last 30 years. Ben is a regular speaker at the African Investment Conference in London and has been featured in Wall Street for Europe, The Guardian Small Business, BBC, the Mail and Guardian in the UK and BizCommunity, Channel 3 TV, Investors Weekly, The Cape Times, Radio 702 with John Robbie and Good Hope FM in South Africa

Dave Romero


Dave Romero is a venture capitalist and entrepreneur with a passion for making an impact. A qualified Professional Accountant, Dave has been a director in multiple financial institutions and was once the youngest Chairman on the JSE, in addition to being listed as one of Business Times’ Top 100 companies and the 40th fastest-growing company in South Africa. Dave is a core founder of the Caban Group, which aims to provide a comprehensive service offering to small businesses in return for equity. With a passion for nurturing entrepreneurs, Dave can often be found outside of the boardroom – offering advice, creating innovative funding solutions and building communities through sustainable practices.



Dr Ruben Richards is a truly inspirational South African leader. Through his peace-building seminars for criminal gangs, Dr Ruben has facilitated the longest ceasefire in the history of gang warfare on the Cape Flats. In addition to being Chairman & Founder of the non-profit Ruben Richards Foundation, Dr Ruben is an ordained cleric, company director, non-executive Chairman of Visual International Limited and was once the Deputy Director-General of the now-disbanded Scorpions.