the basics of business funding The Basics of Business Funding for Entrepreneurs

The Basics of Business Funding for Entrepreneurs

Understanding the basics of business funding  for entrepreneurs certainly comes in useful when you are starting to deal with investors. If you are looking for business funding in South Africa, you are probably not to concerned about where the money comes from – as long as it comes!  However, there are a variety of different methods of finance, and each has it’s own distinct pros and cons.

business funding  for entrepreneursSo if you are in the market for a business investor, and you aren’t sure how the various types of deal options work, read on, and make an informed decision when the time comes.

The Basics of Business Funding for Entrepreneurs

Traditional Debt Finance

Traditional debt finance is the first type of investment that most business owners think of when they are looking for investors to fund their business ideas.  This type of investment is your standard bank loan, and it comes with the usual monthly repayments, as well as interest.

Aside from the worry of having to pay that loan back while you’re working on starting your company, you also need to remember that often, you will need some form of collateral to secure this type of loan, and that banks around the world have tightened up their lending criteria, so it’s got a lot harder to get business finance!

Equity Investors
Equity investors could be any one of a number of people or organisations, including venture capitalists, angel investors, business incubator programs, or many others.  These types of investors often don’t require you to pay debt back, but rather, take an equity or ownership stake in your business.

These types of investors recoup their investment when you sell or list your business, and that means that while you’re building your company, you don’t have to worry about repaying a loan. There are drawbacks to equity investment too, however.  First, you will have to give up a stake in your company (and usually, the higher the risk, the more you’ll have to give up.)  Equity investors also tend to focus on the idea, and the team, so if you’re looking for this type of funding, your business plan had better be amazing, and knock their socks off!

Equity investors may provide money only, in return for their equity in your business, or they may choose to take an active or semi active role.  Whichever it is, however, make sure you discuss it before you sign on the dotted line, so you can avoid nasty surprises later on!

Venture Capital For `entrepreneurs

Venture capital (VC) is a form of private equity funding provided by investors, known as venture capitalists, to startups and small businesses with high growth potential. In exchange for their investment, venture capitalists often take an equity stake in the company. VC not only provides financial support but also involves active participation, including strategic guidance and mentorship. It is a popular funding avenue for entrepreneurs seeking capital to scale their businesses, especially in industries with significant innovation and growth prospects. The relationship between entrepreneurs and venture capitalists is characterised by shared risks and rewards, with the ultimate goal of achieving substantial returns on investment through the success of the startup

Hybrid Deals

Aside from the two main types of business investment deals, there are also a wide variety of ‘hybrid’ deals out there.  These deals may include some debt finance, and some equity ownership.  They may also be structured with a deferred payment plan, and they may be more flexible in terms of the exit strategy for the investor.  (Instead of selling or listing, for instance, they may allow for management buyouts.)

Do Your Homework, and Choose Carefully

As you can see, there’s a lot more to consider, when wooing investors, than just how much money you need!  You need to weigh the pros and cons of each potential investor or deal, against what you need, and what you’re willing to risk.

Decide whether you would rather have to repay a loan, as apposed to giving up a portion of the ownership of your company.  Then consider your business idea, and your financial position.  Are you more likely to appeal to risk averse lenders, or to people or organisations that look for innovative ideas?

Understanding how the various types of investor operate and what they look for and demand in return for their investment, not only makes finding an investor easier, but also ensures that you will get the best possible deal for your business’s success.

Choosing the right business funding which suit your business

For entrepreneurs in South Africa, securing the right type of business funding is a pivotal decision that can shape the trajectory of their ventures. The diverse financial landscape offers various funding options, each with its unique advantages and considerations. Lets look at the options.

  1. Understand Your Funding Needs:

    The first step in choosing the right type of business funding is a comprehensive understanding of your financial requirements. Assess the specific needs of your business, considering factors such as working capital, equipment purchases, expansion, or research and development. This clarity forms the foundation for aligning funding options with your business goals.

  2. Evaluate Different Funding Sources:

    South Africa offers a diverse range of funding sources, from traditional banks and government grants to alternative options like venture capital, angel investors, and crowdfunding. Evaluate the pros and cons of each source, considering factors such as interest rates, repayment terms, and the level of control you’re willing to relinquish in exchange for funding.

  3. Consider the Stage of Your Business:

    The stage of your business influences the type of funding that is most suitable. Startups might lean towards angel investors or venture capital, while more established businesses may find traditional bank loans or government grants a better fit. Tailor your funding strategy to align with your business’s current stage of development.

  4. Assess Your Creditworthiness:

    For entrepreneurs considering traditional bank loans, creditworthiness is a crucial factor. Evaluate your credit history and financial health to determine the likelihood of securing a loan. Additionally, explore alternative financing options that may be more lenient in their credit assessments.

  5. Explore Government Grants and Subsidies:

    South Africa offers various government initiatives, grants, and subsidies to support entrepreneurs. Research available programs related to your industry or business focus. Government funding often comes with favorable terms and can be a valuable resource for startups and small businesses.

  6. Examine the Cost of Capital:

    Different funding sources come with varying costs, including interest rates, fees, and equity shares. Assess the overall cost of capital for each option to understand the financial implications for your business. Strive to choose funding that aligns with your budget and minimizes long-term financial strain.

  7. Evaluate Risk Tolerance:

    Consider your risk tolerance and the level of control you are comfortable relinquishing. Equity-based funding, such as venture capital or angel investments, often involves sharing ownership and decision-making. On the other hand, debt-based financing retains control but requires timely repayment.

  8. Seek Expert Advice:

    Engage with financial advisors, consultants, or mentors who can provide insights and guidance based on their experience. Their expertise can help you navigate the complexities of business funding, offering valuable perspectives that contribute to informed decision-making.

  9. Factor in Industry Dynamics:

    Industry dynamics play a role in determining the most suitable funding option. Certain sectors may be more attractive to venture capitalists, while others may align better with government grants or bank loans. Understand how your industry influences the availability and suitability of funding sources.

  10. Consider Flexibility and Speed:

    Assess the flexibility and speed of each funding option. Traditional bank loans may involve a lengthy approval process, while crowdfunding or alternative lenders might offer quicker access to funds. Consider how timing aligns with your business needs and growth plans.

Choosing the right type of business funding for entrepreneurs in South Africa is a strategic decision that requires a comprehensive assessment of business needs, financial health, and the dynamics of available funding sources. By understanding your specific requirements, evaluating diverse funding options, and considering factors like risk tolerance and industry dynamics, entrepreneurs can navigate the financial landscape effectively. Engaging with financial experts and staying informed about the evolving funding ecosystem ensures that entrepreneurs make well-informed decisions, setting the stage for sustainable growth and success in the dynamic South African business environment.

According to statistics from the South African Government, Small businesses generate on average around a fifth of the total turnover in the country. If this figure is going to growth, then we certainly need to ensure that entrepreneurs understand the basics of business funding and where to find the required funding with which to grow businesses and the employment opportunities which go with it.

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Matthew Musgrove

Matthew Musgrove

Matthew is an entrepreneur and business Advisor with a passion for change management and social empowerment. With a background in business accounting and advisory, as well clinical research project management, he strives to find strategic and sustainable solutions to business problems.



Mark Van Hoff comes from background of technical & production planning, budgeting & scheduling of major live events. As the first production co-ordinator at M-NET for Outside Broadcasts, Mark has managed major local and international productions including Miss South Africa, Miss World, multiple music events and major sports events, including the PnP Cycling Tour.​Mark co-founded Van-Man Productions in 1994, Page to Picture in 2000 and Move Media Networks in 2007. All three companies have achieved domestic success and have been well-regarded in the South African production industry.



Oluwaseun Adewuyi who is the Group Chief Finance Officer (CFO) at Caban, is a Certified Chartered Accountant, with Fellowship status at both the ACCA as well as the Institute of Public Finance and Accountancy, a UK Based industry body with a specific focus on the management of charities, not-for-profit organisations and NGOs.. Oluwaseun comes with strong business acumen and 20+ years of progressive experience in finance and operations management within well-reputed and high growth organisations Including Next Plc and Royal Mail. He has been heavily involved in impact investment across Sub-Saharan Africa and has been instrumental in the creation of a series of community schools in West Africa. Throughout his career, he oversaw a broad range of operations, including Business Strategy and Business Reorganisation, summarising the organisation’s financial status, and coordinating the preparation of tactical plans, financial forecasts, and budgets. Adept at developing and implementing effective internal control framework to maintain sound financial accountability.

tim scholtz


Tim Scholtz, who's is the Chief Operating Officer (COO) at Caban Investments, is experienced in implementing corporate governance guidelines, formulating risk management structures, process and cost optimization. Tim has a strong corporate background, having worked as COO at the South African Tourism board, was COO at the Nelson Mandela foundation and as a internal audit manager at Arthur Anderson earlier in his career.

Ben Botes


Ben Botes is Entrepreneur, VC, co-Founder, Author and Academic with a strong social conscience. Ben Involved with early stage and growth firms for the past 20 years and has been Co-founder of 9 separate businesses across Africa. Ben has directly and indirectly been involved in impact investment and the support of charities and non profits for the last 30 years. Ben is a regular speaker at the African Investment Conference in London and has been featured in Wall Street for Europe, The Guardian Small Business, BBC, the Mail and Guardian in the UK and BizCommunity, Channel 3 TV, Investors Weekly, The Cape Times, Radio 702 with John Robbie and Good Hope FM in South Africa

Dave Romero


Dave Romero is a venture capitalist and entrepreneur with a passion for making an impact. A qualified Professional Accountant, Dave has been a director in multiple financial institutions and was once the youngest Chairman on the JSE, in addition to being listed as one of Business Times’ Top 100 companies and the 40th fastest-growing company in South Africa. Dave is a core founder of the Caban Group, which aims to provide a comprehensive service offering to small businesses in return for equity. With a passion for nurturing entrepreneurs, Dave can often be found outside of the boardroom – offering advice, creating innovative funding solutions and building communities through sustainable practices.



Dr Ruben Richards is a truly inspirational South African leader. Through his peace-building seminars for criminal gangs, Dr Ruben has facilitated the longest ceasefire in the history of gang warfare on the Cape Flats. In addition to being Chairman & Founder of the non-profit Ruben Richards Foundation, Dr Ruben is an ordained cleric, company director, non-executive Chairman of Visual International Limited and was once the Deputy Director-General of the now-disbanded Scorpions.