Questions Asked By Start-Ups

We have noted over the years that many of te questions asked by start-ups are quote similar and so here is an outline of these. At Caban Investments, we have the privilege of supporting and advising a diverse array of startups on their ambitious journeys to success. Through our venture capital advisory services, we’ve had the opportunity to witness firsthand the challenges and questions that often arise in the minds of these dynamic entrepreneurs. In this blog article, we’re thrilled to share insights into some of the most frequently asked questions by startups, shedding light on the strategies and solutions that can pave the way for their growth and prosperity.

questions asked by start-ups

Starting a business from the ground up is a thrilling endeavor, but it comes with its fair share of uncertainties. As startups navigate uncharted waters, questions naturally arise, spanning a wide spectrum of topics – from securing funding and scaling operations to building a resilient team and staying ahead of the competition. These questions are not only indicative of the eagerness of start-ups to succeed but also the complexities of the entrepreneurial landscape.

In this article, we’ll explore the questions that frequently occupy the thoughts of founders and early-stage entrepreneurs. Drawing from our experience in venture capital advisory, we’ll provide valuable insights and practical answers to help startups chart their course effectively. Whether you’re a budding entrepreneur looking for guidance or an investor seeking to understand the concerns of startups, this article aims to provide clarity and direction in a dynamic startup ecosystem.

Questions Asked by Start-ups and Early-Stage Businesses

Starting and growing a business, especially during its early stages, comes with a multitude of questions and uncertainties. Here, we address some frequently asked questions that early-stage entrepreneurs ask us:

1. How Long Does It Take for a Start-Up to Be Profitable?

The timeline for a start-up to become profitable varies widely depending on factors like industry, market conditions, and business model. While some start-ups achieve profitability within a year or two, many take longer—typically two to three years or more. It’s important to focus on building a sustainable foundation rather than rushing toward immediate profitability.

2. What Funding Options Are Available for Early-Stage Businesses?

Early-stage businesses have several funding options, including personal savings, friends and family investments, angel investors, venture capital, crowdfunding, and small business loans. The choice of funding depends on your business’s stage, growth plans, and capital requirements.

3. How Can I Create a Strong Business Plan?

A strong business plan outlines your business goals, target market, competition, financial projections, and strategies. To create one, conduct thorough market research, define your value proposition, and outline a clear path to profitability. Many resources and templates are available online to help you structure your plan effectively.

4. How Do I Manage Cash Flow Challenges?

Cash flow challenges are common for early-stage businesses. To manage them effectively, create a detailed cash flow forecast, monitor expenses, negotiate favorable terms with suppliers, and maintain a financial cushion for unexpected expenses. Consider a line of credit or a business credit card to bridge short-term gaps.

5. When Should I Consider Scaling My Business?

Scaling a business should be a strategic decision based on factors like demand, profitability, and available resources. Before scaling, ensure that your operations, team, and infrastructure can support growth. Scaling too quickly can strain your resources and lead to problems.

6. What Are the Key Metrics to Track for My Business?

Key performance indicators (KPIs) vary by industry, but common metrics to track include revenue growth, customer acquisition cost (CAC), customer lifetime value (CLV), gross margin, and churn rate. Monitoring these metrics helps you assess your business’s health and make informed decisions.

7. How Do I Protect My Business Idea?

While you can’t protect an idea itself, you can safeguard your intellectual property (IP) by applying for patents, trademarks, or copyrights if applicable to your business. Additionally, consider using non-disclosure agreements (NDAs) when discussing your idea with potential partners or investors.

8. Should I Seek Mentorship or Join an Entrepreneurial Network?

Mentorship and networking can be invaluable for early-stage entrepreneurs. Seeking advice from experienced mentors can provide guidance and insights. Joining entrepreneurial networks and attending industry events can help you build connections, learn from others, and discover new opportunities.

9. How Do I Stay Resilient Through Challenges?

Challenges are a part of entrepreneurship. To stay resilient, maintain a positive mindset, seek support from mentors and peers, adapt to changing circumstances, and continuously learn from your experiences. Remember that setbacks are often valuable lessons in disguise.

10. Is Failure Normal in Entrepreneurship?

Yes, failure is a common part of the entrepreneurial journey. Many successful entrepreneurs have faced setbacks and failures before achieving their goals. What matters is how you learn from these experiences and use them to grow and improve.

Starting and growing a business is a dynamic process, and these FAQs are just the beginning. Seek guidance from mentors, industry experts, and fellow entrepreneurs to navigate the challenges and uncertainties of early-stage entrepreneurship successfully.

At Caban Investments, we remain committed to supporting start-ups on their journeys to success. If you have additional questions for your start-up, we encourage please dob’t hesitate t get in touch. Remember that in the world of start-ups, questions are not roadblocks but rather the building blocks of innovation and resilience. Keep asking, keep learning, and keep pushing the boundaries of what’s possible in the world of entrepreneurship.

Share Post


Recent Post

Get Your Free

Matthew Musgrove

Matthew Musgrove

Matthew is an entrepreneur and business Advisor with a passion for change management and social empowerment. With a background in business accounting and advisory, as well clinical research project management, he strives to find strategic and sustainable solutions to business problems.



Mark Van Hoff comes from background of technical & production planning, budgeting & scheduling of major live events. As the first production co-ordinator at M-NET for Outside Broadcasts, Mark has managed major local and international productions including Miss South Africa, Miss World, multiple music events and major sports events, including the PnP Cycling Tour.​Mark co-founded Van-Man Productions in 1994, Page to Picture in 2000 and Move Media Networks in 2007. All three companies have achieved domestic success and have been well-regarded in the South African production industry.



Oluwaseun Adewuyi who is the Group Chief Finance Officer (CFO) at Caban, is a Certified Chartered Accountant, with Fellowship status at both the ACCA as well as the Institute of Public Finance and Accountancy, a UK Based industry body with a specific focus on the management of charities, not-for-profit organisations and NGOs.. Oluwaseun comes with strong business acumen and 20+ years of progressive experience in finance and operations management within well-reputed and high growth organisations Including Next Plc and Royal Mail. He has been heavily involved in impact investment across Sub-Saharan Africa and has been instrumental in the creation of a series of community schools in West Africa. Throughout his career, he oversaw a broad range of operations, including Business Strategy and Business Reorganisation, summarising the organisation’s financial status, and coordinating the preparation of tactical plans, financial forecasts, and budgets. Adept at developing and implementing effective internal control framework to maintain sound financial accountability.

tim scholtz


Tim Scholtz, who's is the Chief Operating Officer (COO) at Caban Investments, is experienced in implementing corporate governance guidelines, formulating risk management structures, process and cost optimization. Tim has a strong corporate background, having worked as COO at the South African Tourism board, was COO at the Nelson Mandela foundation and as a internal audit manager at Arthur Anderson earlier in his career.

Ben Botes


Ben Botes is Entrepreneur, VC, co-Founder, Author and Academic with a strong social conscience. Ben Involved with early stage and growth firms for the past 20 years and has been Co-founder of 9 separate businesses across Africa. Ben has directly and indirectly been involved in impact investment and the support of charities and non profits for the last 30 years. Ben is a regular speaker at the African Investment Conference in London and has been featured in Wall Street for Europe, The Guardian Small Business, BBC, the Mail and Guardian in the UK and BizCommunity, Channel 3 TV, Investors Weekly, The Cape Times, Radio 702 with John Robbie and Good Hope FM in South Africa

Dave Romero


Dave Romero is a venture capitalist and entrepreneur with a passion for making an impact. A qualified Professional Accountant, Dave has been a director in multiple financial institutions and was once the youngest Chairman on the JSE, in addition to being listed as one of Business Times’ Top 100 companies and the 40th fastest-growing company in South Africa. Dave is a core founder of the Caban Group, which aims to provide a comprehensive service offering to small businesses in return for equity. With a passion for nurturing entrepreneurs, Dave can often be found outside of the boardroom – offering advice, creating innovative funding solutions and building communities through sustainable practices.



Dr Ruben Richards is a truly inspirational South African leader. Through his peace-building seminars for criminal gangs, Dr Ruben has facilitated the longest ceasefire in the history of gang warfare on the Cape Flats. In addition to being Chairman & Founder of the non-profit Ruben Richards Foundation, Dr Ruben is an ordained cleric, company director, non-executive Chairman of Visual International Limited and was once the Deputy Director-General of the now-disbanded Scorpions.