Private Equity for Entrepreneurs in Africa

Private equity for entrepreneurs in Africa and the availability of it has very much been welcomed. Historically many entrepreneurs and business owners have seen private equity funds as the barbarians at the gates. Today Private Equity is increasingly being seen as a real option for business finance in South Africa. With the presence of private equity firms very much growing throughout the contentment. As the size of investments on the continent grows, we see more deals funded by Private equity for entrepreneurs in Africa.

Private equity for entrepreneurs in Africa

Today we find around 400 private equity, venture capital and asset management firms across Africa, with an additional 200 internationally based firms focussing on Africa for investment deals and growth opportunities.

Private equity for entrepreneurs in Africa

From a regional perspective we can see the majority of funds are based in or focussing Southern Africa, while other regions also have a significant presence.

Statistics on Private equity for entrepreneurs in Africa

In terms of sector interest, a recent publication from the Africa Venture Capital Association (AVCA) found that investment in tech-enabled companies accounted for 55% of all deals in Africa in 2020, while financial services, IT and consumer discretionary made up 47% of deal volume that year.

40 file Private Equity for Entrepreneurs in Africa

What is further impressive is the typical deal sizes for the private equity for entrepreneurs in Africa and the deals completed during the period of the study, with more than 4.5% of the transactions exceeding $100 mil.

41 file Private Equity for Entrepreneurs in Africa

So what does private equity firms look for?

  • Return on investment – normally at least around 40% return – So high growth to you and me!
  • People with vision, self-confidence, drive and energy, with aspirations to grow the business;
  • A clear team leader and team with complementary expertise, such as management, marketing and finance;
  • Market knowledge, a growing market, or an innovative product;
  • A product or service with a competitive edge or unique selling point; and
  • An exit route, that is, a chance to sell the shares within five to seven years, either back to the business itself, to another investor, or to the public by a listing on a stock exchange.

Let’s assume you’ve got a great idea for a new business, but it needs serious funding – well into six figures. Can you count on your bank’s support? Is venture capital a more likely route? Or private equity funding? What about business angels? How do you find them and choose the best one?

Even if your bank refuses to play ball, others, such as online banks and former building societies may be more helpful and even charge less. Unless you can find a small private equity fund, the big ones are more interested in mega deals. There is a lot of private equity capital about for small businesses, says one corporate finance adviser. How can it be accessed? If you want funds to expand your skills base, achieve faster growth or launch new products, money can be found.

Your first point of contact should be your accountant or lawyer. They can help you prepare a professional approach to your bank. They are also likely to have a wide network of contacts looking for investments.

Don’t count on a swift outcome, however – even if you’ve already found a suitable site and equipment and the right staff – if everything depends on a fast infusion of cash.

It took Nkosi Zuma a year to raise the money to set up French Toast, a new sandwich, salad and hot food bar, near Cape Town city centre, which opened last October. With extensive retail experience, she approached her bank, but also a small private equity fund and business angels. The bank was prepared to lend part of the funding, provided he could attract additional equity capital.

She found four private would-be investors, all of whom are now non-executive directors. They are people with wide experience – two in retailing, one in marketing and one in corporate governance and finance. The deal was done and the business could get of the ground.

You won’t need to pay any interest, as you would with a loan. Your business will be expected to generate substantial profits, so that equity partners earn good dividends on a regular basis. Your private equity partners could bring new networks, useful contacts and management assistance. You will be required to regularly generate detailed information on your business’s performance and prospects. The involvement of the private equity in your business usually makes it easier to get other forms of finance, should you need it. The cost of complying with financial regulations can be high. It focuses your business’s objectives and ensures structure, discipline and a stable base for strategic decision-making. It requires you to give up a share of the business, and to share decision-making and profits. The capital injected strengthens your balance sheet and reduces the gearing (the proportion of debt relative to equity). The demand for high returns may introduce the danger of short-term thinking.

All in all, as a innovative entrepreneur you will probably consider Private Equity if you can get it. The benefits do far outweigh the drawbacks and if you really want to see your business idea become a reality then this really needs to be at least a real option to consider.

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Matthew Musgrove

Matthew Musgrove

Matthew is an entrepreneur and business Advisor with a passion for change management and social empowerment. With a background in business accounting and advisory, as well clinical research project management, he strives to find strategic and sustainable solutions to business problems.



Mark Van Hoff comes from background of technical & production planning, budgeting & scheduling of major live events. As the first production co-ordinator at M-NET for Outside Broadcasts, Mark has managed major local and international productions including Miss South Africa, Miss World, multiple music events and major sports events, including the PnP Cycling Tour.Mark co-founded Van-Man Productions in 1994, Page to Picture in 2000 and Move Media Networks in 2007. All three companies have achieved domestic success and have been well-regarded in the South African production industry.



Oluwaseun Adewuyi who is the Group Chief Finance Officer (CFO) at Caban, is a Certified Chartered Accountant, with Fellowship status at both the ACCA as well as the Institute of Public Finance and Accountancy, a UK Based industry body with a specific focus on the management of charities, not-for-profit organisations and NGOs.. Oluwaseun comes with strong business acumen and 20+ years of progressive experience in finance and operations management within well-reputed and high growth organisations Including Next Plc and Royal Mail. He has been heavily involved in impact investment across Sub-Saharan Africa and has been instrumental in the creation of a series of community schools in West Africa. Throughout his career, he oversaw a broad range of operations, including Business Strategy and Business Reorganisation, summarising the organisation’s financial status, and coordinating the preparation of tactical plans, financial forecasts, and budgets. Adept at developing and implementing effective internal control framework to maintain sound financial accountability.

tim scholtz


Tim Scholtz, who's is the Chief Operating Officer (COO) at Caban Investments, is experienced in implementing corporate governance guidelines, formulating risk management structures, process and cost optimization. Tim has a strong corporate background, having worked as COO at the South African Tourism board, was COO at the Nelson Mandela foundation and as a internal audit manager at Arthur Anderson earlier in his career.

Ben Botes


Ben Botes is Entrepreneur, VC, co-Founder, Author and Academic with a strong social conscience. Ben Involved with early stage and growth firms for the past 20 years and has been Co-founder of 9 separate businesses across Africa. Ben has directly and indirectly been involved in impact investment and the support of charities and non profits for the last 30 years. Ben is a regular speaker at the African Investment Conference in London and has been featured in Wall Street for Europe, The Guardian Small Business, BBC, the Mail and Guardian in the UK and BizCommunity, Channel 3 TV, Investors Weekly, The Cape Times, Radio 702 with John Robbie and Good Hope FM in South Africa

Dave Romero


Dave Romero is a venture capitalist and entrepreneur with a passion for making an impact. A qualified Professional Accountant, Dave has been a director in multiple financial institutions and was once the youngest Chairman on the JSE, in addition to being listed as one of Business Times’ Top 100 companies and the 40th fastest-growing company in South Africa. Dave is a core founder of the Caban Group, which aims to provide a comprehensive service offering to small businesses in return for equity. With a passion for nurturing entrepreneurs, Dave can often be found outside of the boardroom – offering advice, creating innovative funding solutions and building communities through sustainable practices.



Dr Ruben Richards is a truly inspirational South African leader. Through his peace-building seminars for criminal gangs, Dr Ruben has facilitated the longest ceasefire in the history of gang warfare on the Cape Flats. In addition to being Chairman & Founder of the non-profit Ruben Richards Foundation, Dr Ruben is an ordained cleric, company director, non-executive Chairman of Visual International Limited and was once the Deputy Director-General of the now-disbanded Scorpions.