Investors for scaling logistics in West Africa: Finding the Right Growth Partners

Investors for scaling logistics in West Africa are increasingly important to the region’s economic growth. As logistics infrastructure and services become increasingly important in supporting trade and commerce, there is a growing demand for robust logistics solutions. This article discusses the logistics landscape in West Africa, the role of investors in scaling these enterprises, and strategies for recruiting investment to improve logistical capabilities in the region.

Why are we seeing more businesses seeking investors for scaling logistics in West Africa?

West Africa’s logistics sector is seeing an increase in enterprises looking for investors to help them develop their operations, owing to a number of factors that make the region an attractive investment destination.

First, the rapid expansion of e-commerce in West Africa has created a demand for efficient and dependable logistics solutions. As more people shop online, firms must have strong delivery networks, warehousing, and last-mile solutions to match customer expectations. This has created a lucrative opportunity for logistics companies to broaden their offerings and gain a larger market share.

Second, the region’s growing middle class and urbanisation are increasing consumer spending and creating a need for a variety of goods and services. This, combined with the growth of cross-border trade under the African Continental Free Trade Area (AfCFTA), has increased the demand for logistics infrastructure that allows commodities to move effortlessly across borders.

Third, West African countries understand the role of logistics in promoting economic growth and are investing in infrastructure development. This includes improving ports, roads, and airports, as well as enacting measures to simplify customs procedures and lower trade obstacles. Such actions are improving the climate for logistics enterprises to grow and attract investment.

Furthermore, technology advances are changing the logistics sector in West Africa. The use of digital platforms, GPS tracking, and data analytics allows firms to optimise their operations, increase productivity, and cut expenses. Investors are increasingly drawn to technology-enabled logistics solutions that can use these advancements to provide better service and gain a competitive advantage.

Finally, West Africa’s logistics sector is relatively underdeveloped in comparison to other regions, which gives a big opportunity for investment. The potential for high returns, combined with rising demand for logistics services, is drawing both domestic and international investors who want to get into this burgeoning business.

The convergence of these elements is generating a perfect storm for growth in the West African logistics sector. Businesses who offer scalable solutions and can manage the region’s intricacies are well-positioned to attract investment and capitalise on this booming market.

The Rising Importance of Logistics in West Africa

Economic development and trade expansion
West Africa’s economy is expanding rapidly, fueled by a variety of industries including agriculture, mining, and manufacturing. This expansion is complemented by increased trade activity, both within the region and with worldwide markets. Efficient logistics are critical for supporting economic growth by assuring seamless transportation of commodities and avoiding operational bottlenecks.

Infrastructure Development
Significant expenditures in infrastructure, such as roads, ports, and airports, are altering West Africa’s logistics sector. Governments and private sector entities are collaborating to improve connectivity and transit systems. These advances are critical for increasing logistics efficiency and attracting additional investment in the sector.

Case Study: Successful Logistics Investment.
The investment in Kobo360, a tech-enabled logistics platform, is a well-known example of successful West African logistics investments. Kobo360 has received significant money from a variety of investors, allowing it to expand operations and improve logistics services in Nigeria and beyond. This investment demonstrates how logistics enterprises in West Africa can attract considerable finance and create regional growth.

How to Approach Investors to Scale Logistics in West Africa

Approaching investors to grow your logistics business in West Africa demands a planned and targeted strategy. Here’s a roadmap to help you through the process:

Refine Your Pitch: Investors must fully comprehend your value proposition. Explain how your logistics solutions solve specific difficulties in the West African market, emphasising your key differentiators and competitive advantages.

Know Your Target Audience: Conduct research and discover investors with a demonstrated interest in the logistics industry and a track record of investing in Africa. Tailor your pitch to their individual investment objectives and values.

Build Relationships: Networking is essential. Attend industry events, conferences, and workshops to meet potential investors. Building rapport and trust can dramatically improve your chances of receiving finance.

Leverage Your Network: Reach out to mentors, advisors, and industry contacts who can connect you with appropriate investors or provide fundraising advice.

Create a compelling investment memo: This document should include a thorough summary of your company, including financial predictions, market analysis, team expertise, and growth strategy.

Highlight Scalability and Impact: Investors are drawn to companies that have scalable models and the potential for significant social or environmental impact. Clearly show how your logistics solutions can grow and contribute to the region’s development.

Be Prepared for Due Diligence: Investors will undertake extensive due diligence on your company’s financial health, operational efficiency, and market potential. Make sure you have all of the essential documents and data readily available.

Be patient and persistent: Fundraising can be a time-consuming effort. Prepare for several rounds of conversations and negotiations. Persistence and an optimistic outlook are crucial.

Consider Alternative Financing Options: While venture capital and private equity are popular choices, look into impact investment, government grants, and debt financing.

Collaborate with local advisors, consultants, or accounting firms who understand the complexities of the West African investment landscape. Their experience can be essential in negotiating the challenges of fundraising.

By taking these steps, logistics companies in West Africa can improve their prospects of recruiting the proper investors to fuel their growth and contribute to the region’s economic development.

Types of Logistics Businesses Growing in West Africa

1. Technology-enabled logistics platforms.
Technology-enabled logistics systems, such as Kobo360, are transforming West Africa’s logistics business. These platforms use technology to connect shippers and carriers, streamline processes, and offer real-time tracking and analytics. They provide solutions for increasing efficiency, lowering expenses, and improving service delivery.

2. Warehouse and Distribution.
Businesses are looking for effective storage and distribution solutions, which is driving up demand for warehouse and distribution services. Companies are investing in contemporary warehouses with advanced inventory management systems to suit the demands of numerous industries, such as retail, manufacturing, and e-commerce.

3. Last-Mile Delivery Services
Last-mile delivery services are vital to the success of e-commerce and retail firms. Startups are developing to address the issues of last-mile delivery, providing solutions that assure customers receive fast and dependable deliveries. These services are especially vital in urban areas with high population density.

4. Cold Chain Logistics.
Cold chain logistics is becoming increasingly important in West Africa due to the demand for temperature-controlled transportation and storage of perishable items such as food and pharmaceuticals. Businesses are investing in cold chain infrastructure and technologies to ensure that their products remain high-quality and safe along the supply chain.

5. Freight forwarding and customs brokerage.
Freight forwarding and customs brokerage services are critical to enabling international trade. Companies that specialise in these services assist firms in navigating the intricacies of cross-border logistics, guaranteeing regulatory compliance and efficient cargo processing at ports and borders.

What are Logistics Investors Looking for?

Investors looking to scale logistics enterprises in West Africa look for a combination of criteria that show potential for growth, profitability, and impact:

Strong business fundamentals:

Investors want to see a clear and large market opportunity for the logistics industry in West Africa. This includes a huge and expanding client base, unmet demand for certain logistical services, and positive market trends.

Scalable company Model: Investors rely heavily on scalable company models. They want to examine how the company can grow its operations, enter new markets, and increase sales with minimal further investment.

Competitive advantage: To stand out in the market, you must have a unique value proposition. This could be breakthrough technology, superior service, cost-effectiveness, or a strong brand reputation.

Financial Performance: Investors examine financial projections, historical performance, and key measures like as revenue growth, profitability, and cash flow. A strong financial track record and realistic expectations build trust in the investment.

Experienced Management Teams:
Investors prefer a team that has extensive industry expertise, operational experience, and a track record of success. They want executives who can successfully execute the business plan and handle hurdles.
Vision and Leadership: Investors seek passionate and visionary executives who can motivate their teams and propel the firm forward. A strong leadership team is often critical to a company’s success.
Impact and sustainability:

Social and environmental impact: Many investors, particularly impact investors, are seeking for enterprises that generate positive social or environmental impact while still providing financial benefits. This could involve improving infrastructure, creating jobs, lowering carbon emissions, or supporting environmentally friendly habits.

Investors respect businesses that follow strong ethical standards, operate transparently, and are committed to good governance. This increases trust and confidence in the business’s long-term viability.
Tech and Innovation:

Tech-Enabled Solutions: Investors are increasingly interested in logistics companies that use technology to optimise operations, improve customer experience, and gain a competitive advantage. This could involve digital platforms, data analytics, automation, or other novel solutions.
Adaptability: The ability to respond to changing market conditions and technology improvements is critical. Investors prefer to see organisations that are nimble and can stay ahead of the competition.

By showing these characteristics, logistics businesses in West Africa can considerably raise their appeal to investors and their prospects of obtaining the money required to develop their operations and achieve long-term success.

Investors for logistics scaling in West Africa play an important role in pushing the region’s economic development by promoting the growth of logistics companies. Logistics companies can attract large investment by delivering a compelling value proposition, establishing comprehensive business strategies, demonstrating established track records, utilising technology, and forming strategic relationships. The advantages of investing in West African logistics are numerous, including strong growth potential, ongoing infrastructural development, and expanding market demand. Businesses must also deal with infrastructure restrictions, regulatory difficulties, and operational dangers. Entrepreneurs and investors may work together to improve the logistics sector, which will benefit the region’s economic growth and connections.

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Matthew Musgrove

Matthew Musgrove

Matthew is an entrepreneur and business Advisor with a passion for change management and social empowerment. With a background in business accounting and advisory, as well clinical research project management, he strives to find strategic and sustainable solutions to business problems.



Mark Van Hoff comes from background of technical & production planning, budgeting & scheduling of major live events. As the first production co-ordinator at M-NET for Outside Broadcasts, Mark has managed major local and international productions including Miss South Africa, Miss World, multiple music events and major sports events, including the PnP Cycling Tour.Mark co-founded Van-Man Productions in 1994, Page to Picture in 2000 and Move Media Networks in 2007. All three companies have achieved domestic success and have been well-regarded in the South African production industry.



Oluwaseun Adewuyi who is the Group Chief Finance Officer (CFO) at Caban, is a Certified Chartered Accountant, with Fellowship status at both the ACCA as well as the Institute of Public Finance and Accountancy, a UK Based industry body with a specific focus on the management of charities, not-for-profit organisations and NGOs.. Oluwaseun comes with strong business acumen and 20+ years of progressive experience in finance and operations management within well-reputed and high growth organisations Including Next Plc and Royal Mail. He has been heavily involved in impact investment across Sub-Saharan Africa and has been instrumental in the creation of a series of community schools in West Africa. Throughout his career, he oversaw a broad range of operations, including Business Strategy and Business Reorganisation, summarising the organisation’s financial status, and coordinating the preparation of tactical plans, financial forecasts, and budgets. Adept at developing and implementing effective internal control framework to maintain sound financial accountability.

tim scholtz


Tim Scholtz, who's is the Chief Operating Officer (COO) at Caban Investments, is experienced in implementing corporate governance guidelines, formulating risk management structures, process and cost optimization. Tim has a strong corporate background, having worked as COO at the South African Tourism board, was COO at the Nelson Mandela foundation and as a internal audit manager at Arthur Anderson earlier in his career.

Ben Botes


Ben Botes is Entrepreneur, VC, co-Founder, Author and Academic with a strong social conscience. Ben Involved with early stage and growth firms for the past 20 years and has been Co-founder of 9 separate businesses across Africa. Ben has directly and indirectly been involved in impact investment and the support of charities and non profits for the last 30 years. Ben is a regular speaker at the African Investment Conference in London and has been featured in Wall Street for Europe, The Guardian Small Business, BBC, the Mail and Guardian in the UK and BizCommunity, Channel 3 TV, Investors Weekly, The Cape Times, Radio 702 with John Robbie and Good Hope FM in South Africa

Dave Romero


Dave Romero is a venture capitalist and entrepreneur with a passion for making an impact. A qualified Professional Accountant, Dave has been a director in multiple financial institutions and was once the youngest Chairman on the JSE, in addition to being listed as one of Business Times’ Top 100 companies and the 40th fastest-growing company in South Africa. Dave is a core founder of the Caban Group, which aims to provide a comprehensive service offering to small businesses in return for equity. With a passion for nurturing entrepreneurs, Dave can often be found outside of the boardroom – offering advice, creating innovative funding solutions and building communities through sustainable practices.



Dr Ruben Richards is a truly inspirational South African leader. Through his peace-building seminars for criminal gangs, Dr Ruben has facilitated the longest ceasefire in the history of gang warfare on the Cape Flats. In addition to being Chairman & Founder of the non-profit Ruben Richards Foundation, Dr Ruben is an ordained cleric, company director, non-executive Chairman of Visual International Limited and was once the Deputy Director-General of the now-disbanded Scorpions.