Unlocking Opportunities: 11 Entrepreneurship Strategies for Addressing Unemployment in South Africa

In South Africa, where the spirit of resilience and innovation runs deep it’s important that we consider entrepreneurship strategies for addressing unemployment in South Africa.

 We already know that entrepreneurship can play a key role in elevating youth unemployment.  In this thought leadership article, we will delve into 11 strategic avenues through which entrepreneurial endeavors can play a pivotal role in reducing the unemployment rate and fostering sustainable growth within the nation.

South Africa, like many developing economies, faces a complex web of socio-economic challenges, with unemployment being a critical issue that demands urgent attention. The need for innovative solutions is more pressing than ever, and the entrepreneurial spirit has the potential to be a driving force for positive change. This article aims to dissect the multifaceted nature of unemployment in South Africa and shed light on how entrepreneurial ventures can serve as engines of job creation, empowering communities and contributing to the broader economic landscape.

Drawing on insights from the venture capital world, where investment decisions are guided by a deep understanding of market dynamics and growth potential, we will outline actionable strategies for entrepreneurs, policymakers, and investors to collaborate in fostering a more robust and inclusive South African economy. From technology-driven innovations to sustainable business models, each pathway explored will emphasize the transformative impact that entrepreneurship can have on unemployment, steering the nation towards a future of prosperity and shared success.

As we start looking at how starting businesses and creating jobs are linked in South Africa, we want you to picture a future with thriving and smart businesses leading the way in making jobs. This would push our country into a time of steady and long-lasting economic growth

1: Creating New Jobs

Entrepreneurship is like a bright light in the effort to reduce unemployment in South Africa. Entrepreneurs can make a big difference by creating jobs and bringing fresh energy to local economies. A study by the International Labour Organization (ILO) tells us that a whopping 70% of all jobs in South Africa come from entrepreneurial ventures.

What’s really interesting about this study is not just the large number of jobs connected to entrepreneurship but also where these jobs pop up. Entrepreneurs are more likely to start businesses and offer jobs in places where many people are struggling to find work.

This connection between entrepreneurship and areas with high unemployment rates gives us a powerful strategy to fight joblessness. If we create an environment where entrepreneurship can thrive, we can strategically target areas with the most unemployment. Policymakers and others can support this by offering things like money, mentorship programs, and rules that help businesses grow.

And it’s not just about the jobs directly created by entrepreneurs. When new businesses do well, they also create more jobs in related industries. This ripple effect helps even more people find work—like services that support businesses, suppliers, and delivery services.

2: Expanding Access to New Markets

In the pursuit of mitigating unemployment in South Africa, entrepreneurship emerges not only as a creator of jobs but as a catalyst for expanding access to new markets. The ability of entrepreneurial ventures to break down barriers and reach untapped consumer bases holds the potential to usher in a wave of economic growth, creating a positive feedback loop that resonates through various industries.

Entrepreneurs, by nature, are pioneers in identifying and capitalizing on emerging market trends. Their agility and innovative spirit allow them to navigate uncharted territories, reaching consumers who may have been underserved or overlooked by established businesses. This outreach to new markets injects vitality into the economic bloodstream, stimulating demand for products and services and, in turn, generating a surge in job opportunities.

As entrepreneurial ventures gain traction and extend their reach, they often become conduits for job creation beyond their immediate operational sphere. The increased demand for products and services leads to a ripple effect, necessitating the scaling up of production, distribution, and associated support services. This amplification of economic activity not only fosters growth within the entrepreneur’s own business but also fosters employment opportunities in ancillary sectors.

Moreover, the role of technology in modern entrepreneurship cannot be overstated. The digital age has ushered in unprecedented connectivity, enabling even the smallest enterprises to transcend geographical boundaries. E-commerce platforms, digital marketing, and online services empower entrepreneurs to access a global audience, opening avenues for South African businesses to compete on an international scale.

For policymakers and stakeholders, the focus should be on creating an ecosystem that supports entrepreneurial ventures in their quest to access new markets. This entails removing regulatory barriers, fostering innovation hubs, and providing financial mechanisms that enable businesses to scale. Initiatives aimed at enhancing digital infrastructure and promoting digital literacy further equip entrepreneurs to harness the power of the global marketplace.

3: Improving Productivity

Entrepreneurship in South Africa has the transformative power to not only generate employment but also to significantly enhance the overall productivity and efficiency of the economy. At its core, entrepreneurship thrives on innovation, and this spirit of ingenuity can be harnessed to introduce novel technologies and streamlined processes that propel the nation towards a more competitive and resource-efficient future.

One of the primary mechanisms through which entrepreneurship bolsters productivity is the infusion of new technologies into traditional industries. Entrepreneurs, unencumbered by legacy systems, are often at the forefront of adopting cutting-edge technologies that can revolutionize the way business is conducted. Whether through automation, data analytics, or the integration of artificial intelligence, these advancements can streamline operations, reduce manual labor, and elevate productivity to unprecedented levels.

Moreover, entrepreneurship fosters a culture of continuous improvement. The competitive landscape compels entrepreneurs to seek ways to optimize their operations continually. This drive for efficiency not only benefits individual businesses but sets a precedent for broader industry standards. As successful entrepreneurs demonstrate the advantages of streamlined processes, the wider business community is encouraged to embrace similar innovations, creating a ripple effect of increased productivity across sectors.

Cost reduction is another key facet of productivity improvement through entrepreneurship. By challenging traditional business models and identifying areas of inefficiency, entrepreneurs can introduce leaner and more cost-effective processes. This not only enhances the profitability of individual businesses but contributes to the resilience and competitiveness of the entire economic ecosystem.

Policymakers and industry leaders play a crucial role in facilitating this symbiotic relationship between entrepreneurship and productivity. Creating an environment that encourages research and development, incentivizing the adoption of new technologies, and fostering collaboration between startups and established industries are essential steps. Additionally, initiatives that provide entrepreneurs with access to mentorship and resources for implementing productivity-enhancing measures can further amplify the impact.

4: Promoting Investment

Entrepreneurship in South Africa possesses a unique magnetism, capable of drawing in investment from both domestic and foreign sources. This influx of capital not only fuels the growth of new businesses but acts as a catalyst for job creation, positioning entrepreneurship as a pivotal force in the economic landscape. A compelling illustration of this phenomenon is evident in a study conducted by the United States Agency for International Development (USAID), underscoring the integral role played by entrepreneurship in attracting foreign investment to South Africa.

Investment, whether sourced domestically or internationally, serves as the lifeblood of entrepreneurial endeavors. Startups and small businesses often require significant financial backing to turn innovative ideas into tangible realities. As entrepreneurs secure investments to fund their ventures, they simultaneously unlock the potential for job creation, initiating a positive cycle of economic growth.

The study by USAID illuminates the symbiotic relationship between entrepreneurship and foreign investment. Entrepreneurs, driven by their vision and ambition, attract attention from global investors seeking promising opportunities. These investments not only provide the necessary capital infusion but also bring with them expertise, networks, and market access that can significantly enhance the growth trajectory of South African businesses.

Foreign direct investment (FDI) catalyzed by entrepreneurship has far-reaching implications for job creation. As businesses expand with the support of foreign capital, they inherently generate employment opportunities across various functions, from research and development to production, marketing, and distribution. Additionally, the influx of foreign investment elevates the overall business environment, fostering a culture of innovation, competitiveness, and efficiency.

To maximize the impact of entrepreneurship in attracting investment, a conducive ecosystem must be cultivated. Policymakers can play a pivotal role by implementing measures that enhance the ease of doing business, provide tax incentives, and streamline regulatory processes. Additionally, fostering collaboration between entrepreneurs and investment institutions can create a more seamless pathway for funding to flow into promising ventures.

In essence, this section underscores the symbiotic relationship between entrepreneurship and investment, emphasizing their collective potential to address unemployment in South Africa. By strategically positioning entrepreneurship as an attractive investment proposition, the nation can tap into diverse funding sources, fueling the growth of businesses and, in turn, generating meaningful employment opportunities. The subsequent sections will delve into additional dimensions through which entrepreneurship can be strategically employed to address the multifaceted challenge of unemployment in South Africa.

5: Fostering Innovation in Green Industries

In the pursuit of addressing unemployment in South Africa, entrepreneurship emerges as a dynamic catalyst for fostering innovation within the green economy. The intersection of entrepreneurship and environmental sustainability holds tremendous potential for not only creating jobs but also propelling the nation toward a more ecologically conscious and economically resilient future.

Entrepreneurs, by nature, are agents of change and innovation. This spirit of innovation is particularly potent when directed towards green industries, where the imperative for sustainable practices aligns seamlessly with the ethos of entrepreneurship. The green economy encompasses sectors such as renewable energy, waste management, sustainable agriculture, and eco-friendly technologies—all of which present fertile ground for entrepreneurial endeavors.

Entrepreneurs in green industries can be instrumental in the development of new products, services, and technologies that not only address environmental challenges but also stimulate economic growth. For instance, the creation and implementation of renewable energy solutions, such as solar and wind power projects, not only contribute to a cleaner environment but also generate a demand for skilled jobs in design, installation, and maintenance.

Moreover, the green economy offers a canvas for innovation in sustainable agriculture practices, waste-to-energy initiatives, and the development of eco-friendly products. Entrepreneurs who venture into these domains not only contribute to environmental conservation but also play a crucial role in diversifying the economy and creating employment opportunities in emerging sectors.

Innovations driven by entrepreneurship in green industries also have the potential to position South Africa as a global leader in sustainable practices. This can attract international attention and investment, further fueling the growth of green businesses and expanding the job market.

To fully harness the potential of entrepreneurship in fostering innovation within green industries, a collaborative effort is essential. Policymakers can implement supportive frameworks, provide incentives for sustainable practices, and facilitate research and development initiatives. Additionally, partnerships between entrepreneurs, research institutions, and established industries can catalyze the translation of innovative ideas into scalable solutions.

6: Enhancing Competitiveness

Entrepreneurship emerges as a potent force capable of infusing dynamism into the South African economy, fostering competitiveness on both domestic and international fronts. The ability of entrepreneurs to introduce innovative products and services not only expands consumer choices but also positions the nation as a formidable player in the global market, with the potential for increased exports and sustained economic growth.

In the world of starting businesses, being competitive naturally happens when people want to do their best and stand out. Entrepreneurs, who really want to solve problems and do better than what’s already out there, bring in new ideas and services that can totally change how industries work. This constant push for new and better things helps make the economy more varied and able to handle changes in the market.

The introduction of new and competitive products and services by entrepreneurs has a twofold impact on unemployment. Firstly, it stimulates job creation within the entrepreneurial ventures themselves, ranging from research and development to production, marketing, and distribution. Secondly, as these ventures gain traction and compete in the market, the associated growth often necessitates the expansion of the workforce, creating additional employment opportunities.

Moreover, entrepreneurship can be a catalyst for increasing exports, thereby contributing to the overall economic growth of the nation. As South African entrepreneurs develop products and services that meet international standards and preferences, they open doors to global markets. This not only augments the revenue potential for individual businesses but also enhances the nation’s economic standing by participating more actively in the global trade arena.

To harness the full potential of entrepreneurship in enhancing competitiveness, a supportive ecosystem is essential. Policymakers can play a pivotal role in creating an environment that encourages innovation, streamlines regulatory processes, and provides access to resources for scaling businesses. Additionally, initiatives that foster collaboration between entrepreneurs, industry associations, and export promotion agencies can facilitate the seamless entry of South African products and services into international markets.

7: Transforming Traditional Industries

Entrepreneurship emerges as a powerful catalyst for the transformation of traditional industries in South Africa, offering a gateway to innovation, efficiency, and heightened competitiveness. In the face of evolving global dynamics, the infusion of entrepreneurial spirit into established sectors becomes imperative, not only to adapt to change but to thrive amidst it. This section delves into how entrepreneurship can redefine traditional industries by introducing new technologies and business models, ultimately leading to the creation of new jobs and the preservation of existing employment opportunities.

Traditional industries, while often pillars of the economy, can face challenges in adapting to rapidly changing market demands and technological advancements. Entrepreneurs, unbound by legacy systems and equipped with a penchant for innovation, are well-positioned to bridge this gap. Through the introduction of cutting-edge technologies and business models, entrepreneurs can enhance efficiency, reduce costs, and elevate the competitiveness of traditional sectors.

The integration of technology into traditional industries not only streamlines operations but also creates opportunities for upskilling the workforce. Entrepreneurs, recognizing the potential for synergy between human expertise and technological advancements, contribute to the creation of jobs that demand a diverse set of skills. This simultaneous evolution of technology and skillsets ensures that the workforce remains relevant and competitive in an ever-changing economic landscape.

Entrepreneurial ventures in traditional industries can also act as catalysts for job preservation. By injecting innovation into existing operations, these ventures enable established businesses to adapt, evolve, and retain their relevance in the market. This adaptive resilience not only safeguards existing jobs but also sets the stage for sustainable growth and competitiveness, ensuring the continued contribution of traditional industries to the national economy.

Policymakers play a pivotal role in facilitating the transformation of traditional industries through entrepreneurship. By implementing supportive policies that encourage the adoption of new technologies, fostering collaboration between entrepreneurs and established enterprises, and providing incentives for innovation, policymakers can create an ecosystem where entrepreneurship becomes a driving force for positive change.

8: Promoting Social Mobility

Entrepreneurship stands as a beacon of hope for promoting social mobility in South Africa, offering individuals the opportunity to transcend economic barriers and chart their own path to prosperity. By creating an environment where individuals can start and grow their own businesses, entrepreneurship becomes a powerful catalyst for breaking the cycle of poverty, fostering economic independence, and elevating the overall quality of life for many people.

At its essence, entrepreneurship is a vehicle for empowerment. When individuals take the bold step of starting their own businesses, they not only create jobs for themselves but also become agents of change within their communities. The ability to generate income through entrepreneurial ventures provides a pathway for individuals and their families to improve their economic situation, creating a ripple effect that extends beyond the individual entrepreneur.

Entrepreneurship, as a tool for social mobility, plays a crucial role in dismantling barriers that may hinder economic progress. Individuals from marginalized communities, facing systemic challenges, often find entrepreneurship to be a viable avenue for economic upliftment. By creating their own businesses, individuals can overcome traditional employment obstacles and, in turn, contribute to the economic vitality of their communities.

Moreover, entrepreneurship promotes inclusivity and diversity within the economic landscape. It allows individuals from various backgrounds, irrespective of socio-economic status, to participate actively in economic activities. This democratization of opportunities not only empowers individuals to shape their economic destinies but also contributes to a more equitable distribution of wealth within society.

To harness the full potential of entrepreneurship in promoting social mobility, it is essential to address barriers that individuals may face in embarking on entrepreneurial journeys. Policies that provide access to education, training, and mentorship can empower aspiring entrepreneurs with the skills and knowledge needed to succeed. Additionally, fostering an entrepreneurial culture that celebrates diversity and inclusivity can break down societal stereotypes and encourage individuals from all walks of life to pursue their entrepreneurial aspirations.

9: Rejuvenating Rural Economies

Entrepreneurship emerges as a transformative force capable of breathing new life into rural economies across South Africa. By unlocking opportunities for individuals to establish businesses in these often overlooked regions, entrepreneurship becomes a linchpin for revitalizing rural communities, fostering increased economic activity, and creating sustainable job opportunities.

Rural areas, characterized by unique challenges and opportunities, stand to benefit significantly from the infusion of entrepreneurial spirit. Historically, limited access to economic opportunities has led to outmigration and a decline in the economic vibrancy of many rural communities. However, entrepreneurship offers a compelling solution by creating local enterprises that cater to the needs of these communities while simultaneously driving economic growth.

One of the key advantages of entrepreneurship in rural areas lies in its ability to harness and showcase local resources. Entrepreneurs, intimately connected to the fabric of rural life, can identify and leverage the unique assets of their communities. Whether it be agricultural enterprises, eco-tourism ventures, or local artisanal production, entrepreneurship allows rural communities to capitalize on their inherent strengths, creating a diverse economic landscape.

Furthermore, entrepreneurial activities in rural areas have a multiplier effect on economic activity. As local businesses thrive, they stimulate demand for goods and services, providing additional opportunities for entrepreneurship in supporting industries. Local suppliers, service providers, and artisans all stand to benefit, creating a web of economic interconnectedness that propels the entire community forward.

The rejuvenation of rural economies through entrepreneurship is not merely about job creation; it’s about fostering a sense of community resilience and self-sufficiency. Entrepreneurs in rural areas often become community leaders, driving initiatives that address local challenges and contribute to the overall well-being of the residents.

To unlock the full potential of entrepreneurship in revitalizing rural economies, a comprehensive approach is necessary. This includes targeted investment in rural infrastructure, access to financing for aspiring entrepreneurs, and initiatives that provide training and support tailored to the specific needs of rural businesses. Additionally, leveraging technology to connect rural entrepreneurs to broader markets can amplify the impact of their ventures.

By providing opportunities for individuals to start businesses in these areas, entrepreneurship becomes a catalyst for increased economic activity, job creation, and the sustainable development of rural communities. The subsequent sections will explore additional dimensions through which entrepreneurship can be strategically employed to address the multifaceted challenge of unemployment in South Africa.

10: Invest in Research and Development (R&D) for Technological Edge

To position itself as a formidable player in the global tech manufacturing landscape, South Africa must embark on a strategic journey of significant investment in research and development (R&D). This commitment is paramount to cultivating a robust technological edge, a cornerstone for fostering innovation, driving economic growth, and creating a wealth of employment opportunities.

The success stories of China and India serve as poignant examples of nations that have harnessed the power of R&D to ascend to the summit of tech manufacturing prowess. These countries have not only invested heavily in R&D but have also coupled it with a dedicated focus on education and training, nurturing a skilled workforce capable of navigating the intricacies of the tech sector. South Africa can replicate this success by adopting a comprehensive approach that aligns R&D efforts with educational initiatives.

China’s and India’s strategic investments in R&D, as evidenced by their respective expenditures of 2.16% and 3.76% of GDP in 2022, have propelled them to the forefront of global technological innovation. In contrast, South Africa’s R&D expenditure, standing at 0.86% of GDP in the same year, reflects an opportunity for substantial growth and advancement.

Education plays a pivotal role in building a skilled workforce, a critical component for sustaining a thriving tech manufacturing industry. As per the World Bank’s 2022 study, South Africa lags behind China and India in tertiary enrollment rates. Bridging this educational gap becomes imperative for cultivating a talent pool equipped with the knowledge and skills essential for success in the tech sector.

Investing in R&D and education and training concurrently is not merely a financial commitment; it is an investment in the nation’s future. The dividends reaped from a tech-savvy workforce and cutting-edge technological capabilities extend beyond economic growth to societal progress. By creating an environment that nurtures innovation and knowledge-sharing, South Africa can foster an ecosystem where new ideas flourish, creating a self-sustaining cycle of growth.

By substantially increasing investments in these areas, the country can close the gap with global leaders, establishing itself as a tech manufacturing powerhouse. This transformation will not only create new jobs and opportunities for South Africans but also position the nation as a trailblazer in the ever-evolving landscape of technological innovation.

11: Encouraging Entrepreneurship Education and Training

In the quest to address unemployment and foster economic growth in South Africa, a strategic emphasis on entrepreneurship education and training emerges as a linchpin for empowering individuals with the skills and knowledge needed to embark on successful entrepreneurial journeys. By cultivating a culture of entrepreneurship through education and training, South Africa can elevate the number of entrepreneurs, stimulate business innovation, and ultimately contribute to meaningful job creation.

Entrepreneurship education serves as a catalyst for equipping individuals with the essential skills required to navigate the complexities of starting and running successful businesses. It goes beyond theoretical knowledge, encompassing practical insights, problem-solving abilities, and the resilience necessary to overcome the challenges inherent in entrepreneurial endeavors. By instilling these competencies, individuals are better positioned to transform innovative ideas into tangible, sustainable businesses.

Training programs designed to nurture entrepreneurial talents further complement formal education by providing hands-on experiences, mentorship, and exposure to real-world business scenarios. Practical training bridges the gap between theory and application, preparing aspiring entrepreneurs to navigate the dynamic landscape of the business world. Such programs can be tailored to various industries, ensuring relevance to the diverse entrepreneurial ventures that may emerge.

Encouraging entrepreneurship education and training has a dual impact on job creation. Firstly, it expands the pool of individuals capable of establishing and growing their own businesses. As these ventures flourish, they inherently generate employment opportunities, contributing to the overall job market. Secondly, a culture of entrepreneurship stimulates innovation and economic diversification, fostering the emergence of new industries and, consequently, new jobs.

Moreover, entrepreneurship education plays a crucial role in fostering an entrepreneurial mindset—an approach to problem-solving and opportunity identification that transcends traditional employment paradigms. This mindset not only benefits those who choose to become entrepreneurs but also cultivates a spirit of innovation and adaptability among the broader workforce, enhancing overall economic resilience.

To fully realize the potential of entrepreneurship education and training, collaboration among educational institutions, government agencies, and private sector entities is essential. Curriculum enhancements, the incorporation of practical experiences, and the development of mentorship programs can collectively contribute to creating an ecosystem that nurtures entrepreneurial talent.

By empowering individuals with the skills and knowledge needed to embark on entrepreneurial journeys, the nation can unlock a wave of innovation, job creation, and economic growth. This strategic focus on entrepreneurship education becomes a cornerstone for building a more dynamic and resilient economy.

n simple terms, let’s rethink how we tackle unemployment in South Africa. Instead of waiting for the economy to grow on its own, let’s put our focus on helping entrepreneurs create more jobs. This study tells us that entrepreneurs are key players in giving people work, especially in areas where jobs are hard to find.

So, what can we do? We should support entrepreneurs by making it easier for them to start and grow businesses. This means giving them money, mentorship, and rules that make it simpler for businesses to succeed. And it’s not just about the jobs directly from entrepreneurs – it’s also about the extra jobs created in other related industries.

To sum it up, we need to see entrepreneurship as the main engine for creating jobs, not just a side effect of economic growth. By understanding and using this connection, we can build a stronger and fairer economy in South Africa. In the upcoming sections, we’ll dive into practical ideas and tools to help entrepreneurs create long-lasting job opportunities in our country.

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Matthew Musgrove

Matthew Musgrove

Matthew is an entrepreneur and business Advisor with a passion for change management and social empowerment. With a background in business accounting and advisory, as well clinical research project management, he strives to find strategic and sustainable solutions to business problems.



Mark Van Hoff comes from background of technical & production planning, budgeting & scheduling of major live events. As the first production co-ordinator at M-NET for Outside Broadcasts, Mark has managed major local and international productions including Miss South Africa, Miss World, multiple music events and major sports events, including the PnP Cycling Tour.​Mark co-founded Van-Man Productions in 1994, Page to Picture in 2000 and Move Media Networks in 2007. All three companies have achieved domestic success and have been well-regarded in the South African production industry.



Oluwaseun Adewuyi who is the Group Chief Finance Officer (CFO) at Caban, is a Certified Chartered Accountant, with Fellowship status at both the ACCA as well as the Institute of Public Finance and Accountancy, a UK Based industry body with a specific focus on the management of charities, not-for-profit organisations and NGOs.. Oluwaseun comes with strong business acumen and 20+ years of progressive experience in finance and operations management within well-reputed and high growth organisations Including Next Plc and Royal Mail. He has been heavily involved in impact investment across Sub-Saharan Africa and has been instrumental in the creation of a series of community schools in West Africa. Throughout his career, he oversaw a broad range of operations, including Business Strategy and Business Reorganisation, summarising the organisation’s financial status, and coordinating the preparation of tactical plans, financial forecasts, and budgets. Adept at developing and implementing effective internal control framework to maintain sound financial accountability.

tim scholtz


Tim Scholtz, who's is the Chief Operating Officer (COO) at Caban Investments, is experienced in implementing corporate governance guidelines, formulating risk management structures, process and cost optimization. Tim has a strong corporate background, having worked as COO at the South African Tourism board, was COO at the Nelson Mandela foundation and as a internal audit manager at Arthur Anderson earlier in his career.

Ben Botes


Ben Botes is Entrepreneur, VC, co-Founder, Author and Academic with a strong social conscience. Ben Involved with early stage and growth firms for the past 20 years and has been Co-founder of 9 separate businesses across Africa. Ben has directly and indirectly been involved in impact investment and the support of charities and non profits for the last 30 years. Ben is a regular speaker at the African Investment Conference in London and has been featured in Wall Street for Europe, The Guardian Small Business, BBC, the Mail and Guardian in the UK and BizCommunity, Channel 3 TV, Investors Weekly, The Cape Times, Radio 702 with John Robbie and Good Hope FM in South Africa

Dave Romero


Dave Romero is a venture capitalist and entrepreneur with a passion for making an impact. A qualified Professional Accountant, Dave has been a director in multiple financial institutions and was once the youngest Chairman on the JSE, in addition to being listed as one of Business Times’ Top 100 companies and the 40th fastest-growing company in South Africa. Dave is a core founder of the Caban Group, which aims to provide a comprehensive service offering to small businesses in return for equity. With a passion for nurturing entrepreneurs, Dave can often be found outside of the boardroom – offering advice, creating innovative funding solutions and building communities through sustainable practices.



Dr Ruben Richards is a truly inspirational South African leader. Through his peace-building seminars for criminal gangs, Dr Ruben has facilitated the longest ceasefire in the history of gang warfare on the Cape Flats. In addition to being Chairman & Founder of the non-profit Ruben Richards Foundation, Dr Ruben is an ordained cleric, company director, non-executive Chairman of Visual International Limited and was once the Deputy Director-General of the now-disbanded Scorpions.