African Trade Gets Further Boost With Free Trade Agreement

11 file African Trade Gets Further Boost With Free Trade Agreement

African trade has been a key part of many investor conversations for a few decades now. I’ve been aware for some time of the huge disparity between retained and exported profits across sub Saharan Africa, which is why through the initiatives supported by the The Caban Group I hope in time to even those out in favour of local producers.

And I’m delighted this ambition has now been made easier by the new AfCFTA Trade treaty.

It has a very real potential for securing resilient and robust increased growth, better infrastructure and logistics and more opportunities across the Continent. From a South African venture Capital perspective there will be significant upsides to the opportunities this will bring.

I for one will certainly be supporting its commendable work and objectives.

Adding to the recent news from the World Bank that Foreign Direct Investment into Africa Increased by 11% this past year and that the US is increasing its investment into the African continent to counter similar strategies from Beijing, it was announced that the African Trade agreement will be one of the biggest and most impactful globally

Some of the numbers around this agreement

African trade

Continental Free Trade Agreement (AfCFTA) is about to eliminate up to 90% of internal tarrifs in sub Saharan Africa. This is by no means a small thing when you bear in mind many of Africa’s smaller countries are entirely landlocked. Both for them and the Continent as a whole, the imminent and wholesale removal of tarrifs is a matter of truly historic significance. And that’s not all…

AfCFTA, now the biggest Free trade Area on the Planet, will also create major new economies of scale. The signatory countries together command a combined GDP of $2.5 Trillion and an aggregate population of more than a billion, most of them are less than 25 years old and anyone with teenage children will need no persuasion of the terrifying consumer potential of a listless adolescent with a smart phone and a credit card. Bringing that scale of demand together in a single unified trading block brings unprecedented opportunities for growth.

Even the normally curmudgeonly IMF have broken cover in Washington and predicted the new Trade Treaty is likely to increase aggregate GDP across sub Saharan Africa by up to 4% next year. That’s nearly four times the United Kingdom’s projected growth over the same period, with or without welsh lamb on the menu…

A connected Africa will have significant global trade leverage and is certain to have employment benefits for the continent.

African free trade

Bear in mind too that over recent years a mere 15% of goods and services produced in Africa have been consumed in other African states: a whopping 85% of it is sent abroad as is the lion’s share of divided yields and profits from the subsidiaries of scores of foreign companies dotted over the continent. No other market worldwide suffers from that level of encroachment and the problem is most indigenous African companies are too small to compete head to head with the multinationals and unlike the multinationals they suffer disproportionately from the historic limitations of Africa’s infrastructure. For example, not all railway gauges across the Continent are the same so it’s often necessary to unload and re-load goods in transit when they arrive at internal borders, an added delay and expense that can make the difference between surviving and shutting up shop for a small business.

Infrastructure barriers and blockages of this kind means it costs as much to send a box of spanners from Nairobi to Accra as it does to fly engine parts from Moscow to New York.

This too will now be addressed by AfCFTA: the Treaty will align regulatory and logistical systems so as to make intra territorial trade more efficient (and cheaper). Even the grouchy old IMF is predicting inter African commerce will increase as a result by as much as a third and the beneficiaries of that will be the African business who have lost out historically so keeping more of Africa’s wealth in Africa.

,The Caban Group has compiled a significant infrastructure of service providers who support entrepreneurs with access to business finance, support with restructuring, access to grant funding and support in improving cashflow challenges. Our ,Corporate finance team in the UK supports the South African head office to ensure you have the best possible chance of securing the support your business requires. Contact the team at Caban through the contact form on the website or by emailing Info @

Share Post


Recent Post

Get Your Free

Matthew Musgrove

Matthew Musgrove

Matthew is an entrepreneur and business Advisor with a passion for change management and social empowerment. With a background in business accounting and advisory, as well clinical research project management, he strives to find strategic and sustainable solutions to business problems.



Mark Van Hoff comes from background of technical & production planning, budgeting & scheduling of major live events. As the first production co-ordinator at M-NET for Outside Broadcasts, Mark has managed major local and international productions including Miss South Africa, Miss World, multiple music events and major sports events, including the PnP Cycling Tour.​Mark co-founded Van-Man Productions in 1994, Page to Picture in 2000 and Move Media Networks in 2007. All three companies have achieved domestic success and have been well-regarded in the South African production industry.



Oluwaseun Adewuyi who is the Group Chief Finance Officer (CFO) at Caban, is a Certified Chartered Accountant, with Fellowship status at both the ACCA as well as the Institute of Public Finance and Accountancy, a UK Based industry body with a specific focus on the management of charities, not-for-profit organisations and NGOs.. Oluwaseun comes with strong business acumen and 20+ years of progressive experience in finance and operations management within well-reputed and high growth organisations Including Next Plc and Royal Mail. He has been heavily involved in impact investment across Sub-Saharan Africa and has been instrumental in the creation of a series of community schools in West Africa. Throughout his career, he oversaw a broad range of operations, including Business Strategy and Business Reorganisation, summarising the organisation’s financial status, and coordinating the preparation of tactical plans, financial forecasts, and budgets. Adept at developing and implementing effective internal control framework to maintain sound financial accountability.

tim scholtz


Tim Scholtz, who's is the Chief Operating Officer (COO) at Caban Investments, is experienced in implementing corporate governance guidelines, formulating risk management structures, process and cost optimization. Tim has a strong corporate background, having worked as COO at the South African Tourism board, was COO at the Nelson Mandela foundation and as a internal audit manager at Arthur Anderson earlier in his career.

Ben Botes


Ben Botes is Entrepreneur, VC, co-Founder, Author and Academic with a strong social conscience. Ben Involved with early stage and growth firms for the past 20 years and has been Co-founder of 9 separate businesses across Africa. Ben has directly and indirectly been involved in impact investment and the support of charities and non profits for the last 30 years. Ben is a regular speaker at the African Investment Conference in London and has been featured in Wall Street for Europe, The Guardian Small Business, BBC, the Mail and Guardian in the UK and BizCommunity, Channel 3 TV, Investors Weekly, The Cape Times, Radio 702 with John Robbie and Good Hope FM in South Africa

Dave Romero


Dave Romero is a venture capitalist and entrepreneur with a passion for making an impact. A qualified Professional Accountant, Dave has been a director in multiple financial institutions and was once the youngest Chairman on the JSE, in addition to being listed as one of Business Times’ Top 100 companies and the 40th fastest-growing company in South Africa. Dave is a core founder of the Caban Group, which aims to provide a comprehensive service offering to small businesses in return for equity. With a passion for nurturing entrepreneurs, Dave can often be found outside of the boardroom – offering advice, creating innovative funding solutions and building communities through sustainable practices.



Dr Ruben Richards is a truly inspirational South African leader. Through his peace-building seminars for criminal gangs, Dr Ruben has facilitated the longest ceasefire in the history of gang warfare on the Cape Flats. In addition to being Chairman & Founder of the non-profit Ruben Richards Foundation, Dr Ruben is an ordained cleric, company director, non-executive Chairman of Visual International Limited and was once the Deputy Director-General of the now-disbanded Scorpions.